9 Ways to Market Your Small Business This Holiday Season
The holidays are a crucial time for small businesses. According to the National Retail Federation, consumer spending during the 2021 holiday season reached a record high of $886.7 billion. That's a lot of potential revenue for small businesses to tap into! But with so much competition, how can you make sure your small business stands out from the rest? With a little creativity and holiday cheer, of course! Here are nine holiday marketing ideas to get you started courtesy of the Lodi & Lake Wisconsin
Practical Steps to Improve Your Lodi and Lake Wisconsin Small Business
To create a thriving business, you need to build daily practices that support growth and change. The following steps from the Lodi and Lake Wisconsin Chamber of Commerce can help you make small, sustainable improvements to your company's operations. Understand the Market Conducting market research can help you identify and reach your target audience. Furthermore, you can use your findings to create better products and services. Examine demographic data from surveys and combine that with direct
Overview of Different Negotiation Philosophies
Many negotiation strategies have been developed over the years. Some differ from each other in a few major ways, but ultimately they all boil down to the same goal: getting the best deal possible. There's no right or wrong way to do it, but a lot of debate exists as to which approaches are more effective and which are more likely to burn you.Adversarial and Collaborative Most negotiation styles break down into two types: adversarial or collaborative. Adversarial negotiations are where one party attempts
